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Featured products

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almost ready™ cushion foundation
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findyourmatch™ | foundation trial kit - try before you buy

almost blended™
blush

new launch
meet the almost blended™ blush
UNFLTRD serum tint foundation full product banner

Cushion Foundation Made for Indian Skin

a serum tint cushion foundation, designed to be worn by you every day. extreme lightweight formula with 78% hydrating ingredients. created for skin that looks like real skin.

find my shade

Its great overall, found my closest match till date and which was difficult even in 30 shades variety amazing formula and doesn’t oxidize (chef’s kiss)

Richa Mahajan

Absolutely loved this concept! Was able to match my shade perfectly and also order the correct one for me.

Twisha Pai 

Loved the kit, i found my perfect match, and so did my friend! I immediately ordered the full size. Very thoughtful, very effective, amazing product.

Chaitra Vallabhaneni

The product is too good it just blended with my skin so well highly recommended

Sneha Jadhav

I generally have a hard time finding my perfect shade when it comes to foundation, but the unfltrd one is my perfect shade match. It feels like my skin but better!

Anisha

find your shade in 30 seconds

22,000+ women found their shade with unfltrd

take the quiz

simplifying your base routine

shade matching kit

STEP 1

shade matching kit

100% redeemable foundation trial kit • redeem against full size

₹349

cushion foundation

STEP 2

cushion foundation

your go-to everyday base • foundation x skin tint hybrid • weightless • non oxidising

₹1649 ₹1300

refill pans

STEP 3

refill pans

buy the compact once, refill endlessly

₹999

a note from the founder

"do you read the words “faux filter” “pro filter” “filter finish” “flawless finish” “photofinish”.

well, i did, and it felt like i didn’t belong in those terms used to define base makeup.

because no matter how much makeup you put on your face, it’s never EVER going to look like an instagram model. (we all know those photos are airbrushed!)

but that is exactly why we unfilter your makeup with unfltrd."

- love, ghazal

not just customers. co-creators.

the un:fltrd circle is our community, inspired by an imperfect circle. join the circle to be the first to know, test, and shape what we do next, from launches and restocks to workshops, and a seat at the table.